UK app comparison
Noom vs SugarDrop: Which Weight-Loss App Is Right for You?
Tired of diets that don’t last?
Noom Weight pairs calorie awareness with psychology-based lessons and coaching. SugarDrop Premium uses SugarPoints to help you understand food, find swaps and build everyday habits.
Noom Weight
Calorie awareness and psychology
Calorie tracking, colour-coded foods, daily psychology lessons and human coaching through eligible programmes.
SugarDrop Premium
Sugar awareness and habit change
Smart food scanners, personalised recipes, daily lessons, mindset journals, Dawn AI coach and live group coaching included.
How the features compare
| Feature | Noom | SugarDrop |
|---|---|---|
| Understanding your food | ||
| Nutrition tracking | Yes | Yes |
| Colour-coded food categories | Yes, based mainly on calorie density | Yes, based on estimated sugar impact |
| Personalised daily food targets | Yes, calorie target | Yes, SugarPoints target |
| Food scanning and smarter choices | ||
| Food diaries and barcode scanning | Yes | Yes |
| Meal photography and voice logging | Yes | Yes |
| Food swap suggestions | Yes | Yes |
| Recipes and meal planning | ||
| Personalised recipe help | Yes, through Welli Meal Planner in eligible markets outside the UK | Yes, personalised recipes based on your SugarPoints target |
| Coaching and lifestyle | ||
| AI nutrition support | Yes, Welli | Yes, Dawn |
| Educational guides and lessons | Yes | Yes |
| Mindset and behaviour-change support | Yes | Yes |
| Help reflecting on eating habits and triggers | Yes | Yes |
| Structured lifestyle-change programme | Yes | Yes, 21-Day SugarPoints Reset |
| Daily habit-building activities | Yes | Yes |
| Progress and motivation | ||
| Track progress towards your goals | Yes | Yes |
Both apps also offer food diaries, barcode scanning, meal photography and voice logging. Availability can vary by subscription, platform and programme.
Noom offers human coaching through eligible programmes. See the 21-Day SugarPoints Reset page for current coaching and registration details.
Noom vs SugarDrop: Subscription pricing
| Subscription | Noom Weight | SugarDrop Premium |
|---|---|---|
| Monthly | Personalised checkout price | £12.99/month |
| Annual | Personalised checkout price | £116.99/year |
| Other listed UK prices | £40.99–£189.99 (App Store) | — |
| Free download | Yes | Yes |
| Free trial | Depends on offer | 3 days, monthly plan only |
Noom’s UK App Store listing shows these in-app purchase prices without billing periods. Noom’s price varies with programme length, how you sign up and any promotion. Check the full subscription price and renewal terms at checkout. Some Noom features are available without a subscription, and free food logging is limited to the US.
3-day free trial with Premium Monthly
Every Premium Monthly subscription starts with a 3-day free trial. The App Store requires a payment method. The plan renews at £12.99/month unless cancelled at least 24 hours before the trial ends. The annual plan costs £116.99 per year and has no free trial.
Premium Recipe Credits
Premium includes a monthly allowance of Recipe Credits. Additional packs are sold separately in the App Store.
See SugarDrop Premium pricingTwo ways to understand what you eat
Noom: Calories, psychology and eating habits
Noom groups foods into green, yellow and orange categories, primarily by calorie density. It combines food logging with lessons and coaching to help you understand your eating habits.
SugarDrop: Understanding sugar impact
SugarDrop gives you a daily SugarPoints target. Use it to compare everyday foods and find lower-impact options, including foods that don’t taste sweet.
1 SugarPoint = 1 g of total carbohydrate, including starch and fibre = ¼ teaspoon of sugar equivalent. The teaspoon figure illustrates the carbohydrate amount. It does not measure actual sugar in food or predict your blood glucose response.
See how SugarPoints worksFive food tools for everyday decisions
From supermarket shelves to restaurant menus, SugarDrop helps you make informed choices wherever you eat.
SugarScan
Scan a packaged-food barcode to check nutrition and spot hidden sugars in the ingredients.
SugarCheck
Photograph a nutrition label to see the food’s SugarPoints and how they fit your daily target.
SugarSnap
Photograph a meal to see the foods and estimated portions before logging it.
SugarSwap
Use a food photo to find lower-impact swaps. Turn a swap you like into a recipe.
SugarSelect
Scan a restaurant menu to help find meals with a lower estimated sugar impact.
How Noom and SugarDrop compare on recipes
Noom
Recipe resources and Welli
Outside the UK in eligible markets, Welli can suggest recipes based on preferences and goals.
SugarDrop
AI Recipe Generator
Create recipes around your SugarPoints target.
- Choose a SugarPoints allowance.
- Pick the meals you want to cook and how much time you have.
- Set dietary preferences, such as vegetarian or dairy-free.
- Choose cuisines you enjoy and ingredients to leave out.
- Choose how many days to plan and whether to include a shopping list.
What’s in your SugarDrop meal plan
- Daily totals
- See your SugarPoints, protein and fat at a glance.
- Personalised recipes
- Get recipes based on your goals and food preferences.
- Saved favourites
- Bookmark recipes you want to cook again.
- Shopping list
- Get an organised list of ingredients for your meals.
- Saved meal plans
- Save your plan so you can come back to it later.
Generated recipes include ingredients and cooking instructions. Review the ingredients, quantities and nutrition estimates before cooking, especially if you have allergies.
Change your habits as well as what you eat
Noom uses psychology-based lessons and coaching to help you understand eating patterns.
Your daily SugarDrop routine
SugarDrop 15
- Read a Mindset Card
- Log a meal
- Record a win
- Learn in the Academy
- SugarDrop Academy
- Read guides on food labels, cravings, and everyday habits.
- Daily Mindset Cards
- Take a moment to reflect and set an intention for the day.
- Daily Wins Journal
- Record changes you’re proud of, including progress beyond your weight.
- Dawn AI Coach
- Ask for help with food choices, cravings, recipes or motivation.
Coaching and the 21-Day SugarPoints Reset
Noom
Human coaching is available through eligible programmes.
Included with SugarDrop Premium
21-Day SugarPoints Reset
Practise using SugarPoints in everyday situations through daily learning, food-awareness exercises and reflection.
View the Reset programmeSee group coaching dates, registration and availability.
Which app fits the way you want to eat?
Noom may suit you if…
You want calorie awareness, psychology-based lessons and an established programme with coaching and activity tracking.
SugarDrop may suit you if…
You prefer one daily SugarPoints target, practical food swaps, recipes built around what you eat and support from Dawn.
The right choice is the approach that helps you make changes you can maintain.
Stop counting calories. Start understanding your food.
Use SugarPoints to make sense of food labels, plan meals and build habits that fit your life.
3-day free trial with Premium Monthly
Every Premium Monthly subscription starts with a 3-day free trial. The App Store requires a payment method. The plan renews at £12.99/month unless cancelled at least 24 hours before the trial ends. The annual plan costs £116.99 per year and has no free trial.